Weekend highlights of the first ever MAHFIA SESSIONS, held at Mammoth Mountain in conjunction with Boarding For Breast Cancer’s Shred the Love winter tour. MAHFIA SESSIONS // powered by Group Y was created to highlight, encourage, educate, influence and entertain the unique network of females whose passions live amongst the active lifestyles of snow, skate, […]
Exclusive insight from a group of female snowboarding pioneers: Lisa Hudson (B4BC co-founder, former Marketing Director at Airwalk, Owner & President of Black Sun Productions) Kathleen Gasperini (B4BC Co-Founder, founding editor of Snowboarder magazine, SVP of Label Networks) Shannon Dunn-Downing (former professional snowboarder, 2X Olympian) Cara-Beth Burnside (former professional snowboarder/Olympian, skateboarding pioneer and co-founder of […]
Women’s participation is on the rise; women’s purchase power is irrefutable – so why are so many brands having a tough time communicating authentically with their female customers? Whether it’s product, team representation, or marketing dollars – brands still seem to struggle getting it right. Following the success of the winter event at Mammoth Mountain, […]
MAHFIA.TV is the leading digital global destination for women’s action sports culture. Producing and curating authentic, branded and high-quality content on a multi-media platform — we are an interactive community for females whose passions are expressed through skate, snow, surf, wake, travel, culture and diversity.