[Recap] Specialized Women hooks it up at Crankworx 2016

Words and Photos by Norma Ibarra (@lapir0)

Pre-Ride run down | Photo by Norma Ibarra

Last weekend, our friends at Specialized Women, headed up to Whistler, BC for the North American stop of the largest mountain biking festival in the world, Crankworx to host 2 events specifically for ladies of shred called “Let Her Rip.”

Friday the 19th of August marked Day 1 of the events organized to celebrate the launch of Specialized’s all-new female-specific trail bike, the Camber. For one hot hour, dirt-loving ladies gathered at its booth at the Crankworx festival in Whistler to check out the new bike, meet pro-racer Hannah Barnes and cool down with ice-cream.

Previewing the all new Women’s Camber Bike | Photo by Norma Ibarra

Specialized Athlete / Pro Rider Hannah Barnes signing autographs | Photo by Norma Ibarra

lots of fans came out to meet Hannah!| Photo by Norma Ibarra

Photos with Hannah | Photo by Norma Ibarra

Ladies of Shred of all ages! | Photo by Norma Ibarra

To sweeten the deal, raffle prizes were given out and some lucky women received brand new Specialized gear including the female specific Ambush Helmet, Cliplight 2FO shoes, Andorra Comp shorts and MTB Jerseys and tops.

Raffling off a pair of brand new women’s Cliplight 2FO shoes | Photo by Norma Ibarra

New gloves! | Photo by Norma Ibarra

Mother and daughter, showing their swag | Photo by Norma Ibarra

At the end of the hour, smiles were all around and the stoke was high for Day Two—A ride, a skills session and the top raffle prize of a brand new bike from Specialized!

Group shot! Over 50 Ladies of Shred came out | Photo by Norma Ibarra

On the second and final day of Let Her Rip—Specialized’s launch event for their new female-specific bike, the Camber—more than 50 women showed up to learn some new skills and ride together.

Led by head coach Sylvie Allen and her team, the women were split into five groups before heading out to level-appropriate trails in the beautiful Emerald Forest and Valley areas. Through session-ing and encouragement, the riders took their newfound skills to the trails and conquered technical sections together.

Overview of the Women’s Camber Bike | Photo by Norma Ibarra

Getting stoked to shred | Photo by Norma Ibarra

Up the whistler valley trail | Photo by Norma Ibarra

Some ladies also got the opportunity to get acquainted with the Camber and discover just how much it elevated their ride.

the Camber in it’s element | Photo by Norma Ibarra

Climbing up.. | Photo by Norma Ibarra

Wood work features are super popular in BC | Photo by Norma Ibarra

Wood work elements | Photo by Norma Ibarra

Silvie encourages and helps riders to go over technical sections | Photo by Norma Ibarra

up and over | Photo by Norma Ibarra

Tips on rock roll downs | Photo by Norma Ibarra

Roll down | Photo by Norma Ibarra

Into the woods | Photo by Norma Ibarra

Hannah Barnes | Photo by Norma Ibarra

Back at the booth, Specialized continued with their raffle draw and winners received helmets, shoes, gloves and jerseys. At the end of the afternoon, everyone walked away a winner with their new experiences, new skills, new friends and the anticipation of a new mountain bike adventure with the Specialized Camber.

kitted up in Specialized | Photo by Norma Ibarra

the all new Ambush helmet | Photo by Norma Ibarra

Camber love | Photo by Norma Ibarra

the Women’s Camber in all her glory | Photo by Norma Ibarra

View the entire Photo Gallery here.

Stay tuned and check Specialized social channels to find out who will be the luckiest winner of them all when Specialized gives away a Camber to one very happy lady!

Follow Specialized Women on Facebook and Instagram

Learn more about the brand new Women’s Camber trail bike here.